“Influencer and Influencer marketing” We all have an idea about it don’t we?. We often tend to buy products which are recommended to us by someone. Word of mouth has quite a power doesn’t it?

Before buying something everyone needs an assurance that if its worth spending even a single dime, And here word of mouth plays an important role.

Checking reviews of the products or say buying the one where a famous celebrity was using it, it all plays a major role in influencing our decisions. This is called influencing marketing. The ones who influence our decisions are called influencers.

Influencer marketing is a highly effective way of marketing a brand and its one of the growing trends in the country.

Consumers are influenced by the recommendations in buying products. This means, more and more brands will start relying on this technique to increase brand awareness and there will be more opportunities for influencer aspirants.

Influencer marketing has also opened up the doors to a lot of job opportunities as well which is a must in these tough times.

According to our BEST FRIEND-IN-NEED google , “Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual’s expertise, popularity, or reputation. … Any person, group, brand, or place could potentially be an influence”.


Now, many people confuse word-of-mouth and influence marketing. Its quite simple to understand. “Though influencer marketing involve word-of-mouth but word of mouth may not be influencing marketing.” This means that word-of-mouth happens in the actual place and doesn’t require any sort of advertising, campaigns and influencer marketing needs influencers to do it through different strategies.


Most of the companies that used this marketing technique say that its highly effective and better. Marketers say the quality of customers and traffic from influencer marketing is better than other sources.

With proper planning and strategy and if targeting the correct audience, influencer marketing can be a huge success. Sometimes there are some products that fail in the market, well there can be many reasons to this but a major reason is that sometimes brands target the wrong audience.

Here, the influencers play a major role. For example, if there is a new bag collection launched, the brand is supposed to advertise it on fashion platforms through fashion influencers. This results in getting more attention of the audience on the product.

The fact that people buy it on recommendations also shows trust on the brand which is a good thing. For new brands, the main task is to get attention of the customers, they need to make the customers trust their product which is hard. Again, here the influencers play a major role. They use the product, give their opinions and this results in people buying the product, if they like it.

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