Total Number of Monthly Active Instagram Users:
1 billion +
Total Number of Daily Active Instagram Users:
500 million +
Instagram Stories Daily Active Users:
500 million +
Number of Accounts That Visit Instagram Stories Every Day:
Number of Businesses on Instagram
25 million +
- 510 million Instagram users are female and 490 million are male.
- 130 million Instagram users are from the U.S.
- 67% of U.S. adults ages 18–29 use Instagram in the United States.
- 89% of users are outside the U.S.
- 293 million of global Instagram audiences were aged between 18 and 24 years and 338 million aged between 25 and 34 years.
- 72% of teens use Instagram.
- 73% of U.S. teens say Instagram is the best way for brands to reach them about new products or promotions.
- 130 million Instagram accounts tap on a shopping post to learn more about products every month.
- Instagram users will spend an average of 28 minutes per day on the platform in 2020.
- 57 million U.S. teenagers say Instagram is their preferred social media platform.
Instagram for Business
- An estimated 75.3% of US businesses will be on Instagram in 2020.
- Annual Instagram advertising revenues 13.86 billion in 2020.
- 200 million+ Instagrammers visit at least one business profile daily.
- 70%of shopping enthusiasts turn to Instagram for product discovery.
- There are 500,000 active influencers on Instagram.
- 69% of US marketers plan to spend most of their influencer budget on Instagram.
- In the fourth quarter of 2020, the photo sharing app is projected to generate 6.8 billion U.S. dollars.
- 1/3 of the most viewed stories are from businesses.
- Influencer marketing takes up more than half of the marketing budget for 17% of marketers.
- User-Generated Content Has a 4.5% Higher Conversion Rate.
- 55.4% of Influencers use Instagram Stories for Sponsored campaigns.
- Instagram’s potential advertising reach is 928 million users.
- The Instagram explore page is viewed by 200 million accounts daily.
- Most liked photo on Instagram is a photo of an egg with 54.2 million likes.
- More than 50 billion photos have been uploaded to Instagram so far.
- 995 photos are uploaded on Instagram every second.
- 50% of Instagram users use explore page every month.
- Posts With a Location Get 79% more engagement.
- 60% of people say they discover new products on Instagram.
- Photos with faces get 38% more likes.
- Posts with at least one hashtag average 12.6% more engagement.
- Most-used Giphy sticker in Stories is I Love You Sticker by Bianca Bosso.
- Most-used Face Filter in Stories is Heart Eyes.
- Instagram users engage more on weekdays with Wednesday and Thursday showing most engagement.
- More than half of Instagram Captions & Comments Contain Emojis.
- Instagram videos get over 2 times more engagement than Instagram photos.
- The most popular hashtags on Instagram are #Love, #Instagood, #Photooftheday, #Fashion, and #Beautiful.
- Pizza is the most Instagrammed food globally, followed by Sushi.
- Nano-influencers(500–5k followers) make an average of $114 per video post on Instagram, compared with $100 for an image post and $43 for a story.
- Power users(30k-500k followers) make an average of $775 for an Instagram video, $507 for an image post and $210 for a story.
- 68% of people come to Instagram to interact with creators.
- IGTV app has 7 million installs worldwide.
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