As marketers, we create content in order to persuade and engage with customers. But now a days, the customers are very particular. They can lose and gain interest into buying a product really fast.

Here , the content matters a lot. If it is a good content people are going to for sure at least give it a look, if not, they might swipe it down without even blinking.Brands are very particular with selecting the content to be shown to the customers.

We all buy only those products that actually is recommended to us by a trusted source. For example, if Kylie Jenner is promoting a brand,(if that is affordable to me) I would go and buy them. But why? Because that’s what happens in influencer marketing. Celebs or say influencers like her influence their followers into purchasing product. Influencers influence their customers into buying the product they are promoting. Brands are now dependent on influencer marketing strategy to sell their products.

Brands rely on this marketing strategy more than other strategies as this is proven to be more successful. It’s a global trend and its not going anywhere anytime soon!

CLICK HERE TO KNOW ABOUT- What do you need to become an influencer?

In this new social media era, bloggers, youtubers and others with loyal followers on social media are the new influencers.
But how can brands find these influencers and how do they decide if this is the right Influencer for their brand?

Brands want someone with relevance, someone who knows how to engage with their audience, who has the reach, frequency and authenticity.

If brands want their campaign to be successful, they need to follow the influencers, listen to their feedbacks and advices. They need to engage them with the products so that they like it and then they will promote it. In this way the campaign would be successful.

There are also a few common questions which always comes up in our minds about influencers, their followers and how they get attention of brands through followers-

Can you be an influencer with 1000 followers?
Any person with 1,000–5,000 followers on their social media account can be called as a nano influencer. … This is what separates nano influencers from mega influencers who are idolized and celebrated by their fans and followers.

Can Instagram pay you?
Yes, definitely. You can get paid on Instagram in the following ways: Creating sponsored posts for brands that want to get in front of your audience. Becoming an affiliate and making a commission selling other brands’ products.

How many followers do you need to be a paid influencer?
Once an account reaches more than one million followers, the sky’s the limit on what they charge. “It’s somewhat of an unspoken rule that influencers can expect to be paid $10.00 for every 1,000 followers they have, once they hit the 100,000 threshold.”

How much does Instagram pay you for 1 million followers?
While influencers with as few as 10,000 followers can score marketing partnerships, the compensation is typically free products or up to $150. Once they reach 1 million followers, the payments rise considerably, up to $15,000 per post and sometimes equity in the company.

Do influencers pay for followers?
To appear more influential than they actually are, influencers can buy fake followers and pay for bots to like or comment on their posts.