Checking reviews of the products or say a buying the one where a famous celebrity was using it, it all plays a major role in influencing our decisions. This is called influencing marketing. The ones who influence our decisions are called influencers.
Influencers are different from content creators because their focus is on engagement and community-building. They tend to have large followings (100,000+) that trust their recommendations. Influencers commonly include YouTubers, reviewers, and bloggers.
Their content might not be as insanely high-quality as a content creator, but it’s still engaging and interesting.
Influencers are also content creators. The main point is that the quality of this content differs from person to person.
While content creators are in it for the art , influencers build communities for the purpose of connecting and helping their followers, which means occasionally influencing an audience’s decisions of purchasing certain products.
And it works: 74% of people trust their social networks (which include influencers) for recommendations more than they trust branded content. We all know the Kardashians, no matter how much they get trolled, but if they promote a brand, that brand gets a lot of recognition, why? Because they influence us.
Well, if you need to drive brand awareness, advertisements and sales, influencers are always the best option.
These influencers directly promote your brand or product to their audience with a clear mind, as opposed to content creators, who would only click photos of your product. Influencers have authority and, well, influence over their audience because of the relationships they build on their platform.
Consumers are influenced by the recommendations in buying products. This means, more and more brands will start relying on this technique to increase brand awareness and there will be more opportunities for influencer aspirants.
Influencer marketing has also opened up the doors to a lot of job opportunities as well which is a must in these tough times. So here are some easy tips for you to follow of you want to be an influencer.
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